Love yourself, Shine bright.
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The Dalia Project is the creation of a new media product line, which is purposed towards empowering and liberating the expressions of beauty, creativity and well-being through multimedia and multichannel assets.
These assets include editorial features, interviews, storytelling, images, performances, artworks and more.
The overall mission is to express and highlight beauty and creativity in an authentic way, focused on cultivating Self-Love. The dalia platform will feature all genders, cultures, races, shapes, sizes, ages, preferences, dispositions and more in an elegant and dignified way.
You are a part of a new, pro bono consulting stream of Octagon Media Group. As a consultant, your role is to conduct market research and a recommendation report on marketing channel strategy for the launch and growth of this initiative.
Your report should address the following requirements:
Key Considerations: The goal is to develop a paid subscriber audience of 80,000 people. At this point, we will be able to profitably create a print edition of dalia. Ultimately, we hope to grow it to the widest audience possible, so that our mission and message can reach the hearts and minds of as many people as possible, all around the world. Inclusivity is an essential facet of the dalia brand.
What did the labs create?
This experiment is in process. Check back for more info!
How did creativity help?
We provide creative interpretations for all of our cases. Check back to see what we came up with!
When you have a message that needs to be heard, create the channels for acceleration. In a world with a lot of noise, be audacious in your pursuit to uplift the masses. For, when you create true value in the world, you must thrive...